We’ll Source, Hire and help Manage them
for you so you don’t have to.
Lifetime support, dedicated account manager
by your side, every step of the way!
We’ll Source, Hire and help Manage them for you so you don’t have to.
Lifetime support, dedicated account manager by your side, every step of the way!
17 Years of
Virtual Staffing
Experience
Trusted by
3,368
SME’s
6,948
Virtual Staff
Hired
We’ll Source, Hire and help Manage them for you so you don’t have to. Lifetime support, dedicated account manager by your side, every step of the way!
17 Years of
Virtual Staffing
Experience
Trusted by
3,368
SME’s
6,948
Virtual Staff
Hired
Do you want to attract more clients for your business? Consider adding marketing specialists to your team.
Marketing boosts your visibility and customer acquisition by creating awareness, branding, and promotional efforts. However, it’s challenging to create campaigns that work.
In Remote Staff, we have experienced marketing professionals who can elevate your sales to new heights.
[aslcandidates id=’2000132′]
Marketing is essential to any business. When done well, it can turn your products or services into household names.
But with the wrong approach, your brand risks backlash or even a boycott.
That’s why it’s important for every business to invest in the right marketing. Smart business owners even hire marketers to create clever campaigns that stick in their audience’s minds.
Why does this matter—and how can you achieve the same for your business?
Marketing is more than just ads and sales. It’s both an art and a science that involves creating, researching, communicating, and delivering valuable offers.
At its core, marketing is about understanding what customers need and want—and meeting those needs in a way that makes a profit. The goal is to build relationships, deliver value, and increase sales.
A good marketing strategy connects a product or service to its target audience. A targeted campaign, for instance, understands market trends and customer needs, allowing it to capture a larger share of the market by knowing what people truly want and need.
Moreover, marketing isn’t just about sales. It’s also about building relationships and loyalty to keep customers coming back, especially since repeat customers often bring in more sales than one-time buyers.
A strong brand, built through consistent and effective marketing, holds great value because it earns customer trust and stays strong even in challenging times.
Marketers, in general, have an extensive list of tasks on their hands. It’s a given that they must understand the customer and promote products, but they also:
U-Store-It, a self-storage company in Australia, had steady revenue but struggled to attract new online customers and fill more storage units.
So, they teamed up with marketing experts to build a strong, data-driven digital strategy that boosted lead generation and ROI across multiple locations. As a result, their revenue grew from $3 million to $9 million AUD, and they filled more storage units through better online leads.
Just like U-Store-It, many SMEs start by handling marketing in-house, which is understandable. But as the business grows, it becomes harder to manage every campaign and marketing activity.
So, many business owners hire marketing professionals to manage their social media and digital platforms. This allows them to stay relevant in a competitive and constantly changing market, while still having time to focus on improving their products and services.
Simply put, marketers create detailed marketing plans while business owners focus on core business functions. By hiring marketing experts, your business can grow and stay on top of trends.
A professional marketer can be considered a growth architect. They are responsible for planning and executing strategies that attract, engage, and retain customers.
Here are their most important tasks:
A professional marketer can be considered a growth architect. They are responsible for planning and executing strategies that attract, engage, and retain customers.
Here are their most important tasks:
Marketers have a solid understanding of core marketing concepts and theoretical foundation, such as:
MARKET SEGMENTATION
TARGETING
POSITIONING
MARKETING MIX
CONSUMER BEHAVIOR
BRANDING PRINCIPLES
They are also well-versed in current trends, especially since the marketing field is dynamic. They stay updated on the latest industry trends, emerging technologies, and evolving consumer behaviours.
More importantly, professional marketers have both skills and knowledge in designing and conducting various types of market research. They analyse data and extract actionable insights to back up marketing strategies.
For instance, social media marketers and digital marketing specialists are knowledgeable with:
SEARCH ENGINE OPTIMIZATION
PAID ADVERTISING
SOCIAL MEDIA MARKETING
CONTENT MARKETING
EMAIL MARKETING
ANALYTICS AND DATA INTERPRETATION
BRAND MANAGEMENT
CONTENT CREATION
PROJECT MANAGEMENT
MARKETING TECHNOLOGY
By bringing their expertise on board, business owners can navigate market complexities, run effective campaigns, and achieve greater success than if they handled marketing on their own.
As your business grows, so do your marketing needs. Hence, whether you’re launching a new product, entering a new market, or scaling campaigns, professional marketers bring the added expertise and support you need.
Moreover, they have access to a network of B2B marketing professionals, such as graphic designers, SEO experts, social media managers, and videographers, who can support larger projects and campaigns during peak seasons.
Since marketing strategies can be rolled out in phases, these professionals also help you prioritise and implement initiatives strategically, scaling efforts as your business grows.
Professional marketers use a data-centric approach to ensure your marketing investments are justified and continuously optimised for maximum effectiveness.
Here’s how they do it:
Setting Clear KPIs – Marketers collaborate with business owners to set SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) KPIs such as website traffic, lead generation, conversion rates, customer acquisition cost, return on ad spend, brand mentions, and more.
Analysing Data to Uncover Insights – Raw data is not valuable without interpretation. This is where marketers come in: they sift through the data, identify trends, patterns, and correlations, and extract meaningful insights about customer behavior, campaign performance, and market trends.
Implementing Tracking Mechanisms – They also set up tools and processes to track and collect data from all your marketing channels, using web analytics, social media insights, CRM systems, and tracking codes.
Data creates the feedback loop for continuous improvement in your campaigns. As such, professional marketers monitor performance closely and make data-driven adjustments to targeting, messaging, and channel allocation to boost effectiveness while campaigns are ongoing.
Standing out from the competition takes more than just sharing information—it requires creativity and a fresh approach.
Fortunately, professional marketers are skilled at:
Ideation and Brainstorming – They come up with fresh and engaging marketing ideas, creating unique themes, content, and brand experiences that stand out.
Thinking Outside the Box – Outsourced marketing teams are not bound by internal biases or traditional ways of doing things. This allows them to challenge assumptions and explore unconventional approaches that can lead to breakthrough results.
Experiential Marketing – They can also plan and run creative events or experiences that let your target audience interact with your brand in memorable ways.
In essence, hiring professionals helps you create imaginative solutions that capture attention, engage your audience, and make your business stand out in a competitive market.
Creating a compelling brand identity can be challenging. Fortunately, expert marketers can craft compelling brand foundation by:
Experiential Marketing – They can also plan and run creative events or experiences that let your target audience interact with your brand in memorable ways.
Developing Your Brand Story – Marketers also help brands craft a compelling story that highlights their origin, purpose, and connection with customers.
Creating Your Visual Identity – Professionals work with designers to create a consistent and visually appealing brand identity, including logos, colors, typography, and imagery.
Your marketing team can also create integrated campaigns, ensuring a consistent brand message across all channels.
Finding the right marketer can be challenging, but following these steps can help:
Clearly define your goals and objectives;
Research potential marketing providers;
Evaluate providers like Remote Staff;
Request and compare proposals;
Make your decision and finalize the agreement;
Onboard and collaborate; and
Monitor performance and provide feedback.
Once you’ve chosen to outsource your marketing, it’s important to get your business and in-house team ready to work with an external partner.
Be open to fresh ideas and different ways of thinking. Your outsourced marketer may see things differently—and that’s valuable. Also, be honest and share important information about your business, even if it feels a bit uncomfortable.
It’s also important to establish clear and open communication channels. As the owner or manager, it’s your job to be the middleman, fostering a culture of mutual respect and understanding between your internal team and outsourced staff. Recognise that both sides bring unique strengths and perspectives to the table.
A good marketer will ask detailed questions about:
Business history;
Vision
Products/services
Current marketing efforts
Ideal customer profiles
Competitors
Brand identity
Hence, it’s best to provide comprehensive and honest answers to help your marketer create a tailored marketing strategy.
In addition, they may also request administrative access to your business’s:
Website
Social media
Analytics platforms
CRM
The onboarding process can take time, which is why many Australian business owners partner with outsourced providers like Remote Staff with pre-vetted marketing professionals.
They handle hiring, onboarding, and even offer ongoing support, freeing up business owners to focus on their core operations.
Marketing is a minefield of obstacles, and overcoming them requires both external and internal strategies.
Let’s take a look:
| CHALLENGE | SOLUTION |
| Losing sight of customers’ needs because of daily operational demands can lead to irrelevant marketing efforts. | Dedicate time to analyse customer data (purchase history, demographics, feedback) to gain deeper insights into their preferences.
Additionally, implement systematic ways to gather customer feedback across all touchpoints (online reviews, social media interactions, direct feedback). |
| The marketing landscape is constantly changing, and rigid strategies can quickly become outdated. | Encourage and support your marketing team to test new ideas and approaches, even if they don’t always succeed at first. View failures as learning opportunities.
Always rely on data and analytics, rather than gut feeling, to make marketing adjustments in response to market changes. |
| Fear of failure and resistance to change can hinder innovation and prevent new marketing strategies. | Recognise and reward team members who take initiative and learn from both successes and failures in their marketing endeavours.
Instill a mindset of constantly seeking ways to improve marketing processes, strategies, and results. |
| Limited resources (time, budget, personnel) can often feel like a significant obstacle to effective marketing. | Concentrate on marketing activities that yield the highest impact for your business. You can also implement marketing automation tools and other technologies to streamline workflows and maximise team productivity.
More importantly, invest in training your team to enhance their marketing skills. Or better yet, hire skilled professionals who already know what to do. |
Here are some frequently asked questions about hiring marketers.
Marketing results vary depending on the type of activity. For instance:
Businesses owners often make the following mistakes:
Hiring a marketing professional helps set clear goals and track results using the latest tools and trends, giving the business a competitive edge. More importantly, a skilled marketer can create consistent, relatable campaigns that connect with the target audience.
You can depend on outsourced professional marketers to take care of:
Marketing is more than just advertising. It combines research, creativity, and a deep understanding of customers to deliver effective results.
When done right, marketing can help businesses grow and adapt to market changes. With skilled marketers, you can create tailored strategies that deliver the right message to the right audience at the right time.
Create the right marketing strategies
by hiring the right marketer.
Click here and find marketing consultants for hire.
Marketing is more than just advertising. It combines research, creativity, and a deep understanding of customers to deliver effective results.
When done right, marketing can help businesses grow and adapt to market changes. With skilled marketers, you can create tailored strategies that deliver the right message to the right audience at the right time.
Create the right marketing strategies by hiring the right marketer.
Click here and find marketing consultants for hire.
